Dear Reader and Friend
When surfing on the internet most of the advertisements are referring to the multi-level marketing. Maybe you just decided to get your home business running and you ask yourself what the heck is all about multi-level marketing and you really get confused about all the advertisements and you don’t know what to do. Let’s get a little bit to the basic that you know what all is about.
Multi-level marketing (MLM) is also referred to as network marketing. The MLM is essentially a type of business model that combines direct marketing with a type of franchising. The phrase business model describes a vast range of informal and formal models that are used by companies to represent various aspects of business, such as operational processes, organizational structures, and financial forecasts. The function of the MLM business is enrolling nonsalaried salespeople to sell products for the companies and meanwhile earn additional sales commissions based on the sales of people who are enrolled into their down line, an organization of people that includes direct recruits, recruits, and recruits and so on. This is an arrangement that is similar to franchises where royalties are paid from the sales of individual franchise operations to the franchiser as well as to an area or region manager.
There can be multiple levels of people receiving royalties from one person’s sales. New MLM members may be required to pay for their own training and marketing materials, or to buy sometimes a significant amount of inventory (merchandise) to start their career.
The compensation plans vary from one MLM business to the other, but there are basic plans in place. The Unilevel or Stair step Breakaway plans are the oldest and most popular in the MLM business. These plans features two types of distributors either managers or non-managers. The pay method of these plans includes Base shop overrides where there are overrides of managers from their subordinate non-managers. This method is the same as any other type of sales organization. Generational overrides are overrides of managers from the base shop of managers who were previously their subordinate. Most plans compensate at least three generations of such managers.
Executive bonuses are commissions for managers who exceed a posted sales quota. For example, a certain percentage of the total company sales revenue may go to a bonus pool that is shared monthly to managers who exceed for example $10,000 in that month. Commissions are based on the aspect of cycles, where a distributor is paid a fixed amount whenever both legs achieve a certain number of sales units each. Commissions are paid incrementally when the sales volume in each leg matches.
In recent years, the MLM business has seen an image problem due to its resemblance to the illegal pyramid or other similar schemes. MLM businesses operate in the
A commonly adopted test of legality is that MLMs follow the so-called 70% rule which prevents members “inventory loading” in order to qualify for additional bonuses. The 70% rule requires participants to sell 70% of previously purchased inventory before procuring new orders. There are however variations in interpretations of this rule.
Some attorneys insist that 70% of purchased inventory should be sold to people who are not participants in the business, while many MLM companies allow for self-consumption to be a significant part of the sales of a participant. The Federal Trade Commission offers advice for potential MLM members to help them identify those activities that could be scams.
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